On July 1, 2023, a product with a market share of over 85% will stop collecting data and be replaced by its successor, Google Analytics 4. That means companies can either learn analytics based on a completely different tracking logic or look for a new platform based on familiar patterns.
The organizations can either migrate to GA4, which is not easy when they realize it is based on a completely different tracking logic (sessions vs. event-based tracking), or look for a new vendor that offers a solution based on a familiar tracking pattern. What makes this difficult is that you must think about reimplementation, retraining, and loss of historical data.
– points out Piotr Korzeniowski, Piwik PRO CEO.
Proper onboarding and user training can be a game changer, especially when short on time. Vendors' help in that area can speed up the adoption process. Plus, they can help you set everything up according to your business's needs and look for personalized solutions.
– says Piotr Korzeniowski, Piwik PRO CEO.
PR Specialist at Piwik PRO