Piwik PRO and Cookie Information launch new pricing model amid rising demand for EU-based analytics

    Piwik PRO and Cookie Information launch new pricing model amid rising demand for EU-based analytics

    New structure delivers powerful features, full privacy compliance, and EU cloud hosting starting at €35/month

    Piwik PRO, a leader in privacy-focused analytics and data activation solutions, announced a major update to its pricing model to better serve organizations seeking a scalable, secure, and compliant analytics platform. 

    The launch comes at a time of heightened transatlantic data tensions and increasing demand for EU-hosted, privacy-compliant solutions. According to a recent Piwik PRO study, over 40% of European organizations are actively considering a switch away from U.S. platforms due to data sovereignty concerns.

    New pricing designed for flexibility and growth

    Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at €35 per month. In parallel, the former Enterprise plan has been divided into three flexible tiers - Data Fundamentals, Trusted Insights, and Secure Intelligence - to support organizations of all sizes and maturity levels. 

    Each plan is designed to provide a unified platform combining analytics, tag management, consent management, and data activation — offering significant advantages over fragmented toolsets.

    Our new pricing model reflects the way organizations collect and activate data today. It ensures the right combination of features, support, and scalability, without compromising on privacy or control.

    Karsten Rendemann, CEO of Piwik PRO and Cookie Information.

    Advantages of integrated approach:

    • Reduced total cost of ownership through unified platform management
    • 4x more session data collected using anonymous tracking methods
    • Full compliance with GDPR, CCPA, LGPD, PIPEDA, and sector-specific requirements
    • EU-hosted cloud (Sweden) ensures full data residency
    • End-to-end visibility: Track user journeys from consent to conversion in one dashboard
    • Future-proof architecture for regulated sectors and evolving privacy laws

    Enhanced Business plan: Maximum value at entry level

    The new Business plan, represents the most powerful and cost-effective option on the market for smaller organizations transitioning to privacy-compliant analytics. Starting at €35/month, customers receive:
    • Four integrated modules: Analytics, Tag Manager, Customer Data Platform (CMP) and Consent Management Platform (CDP)
    • Up to 2 million monthly actions and 25 months of data retention
    • EU-operated hosting in Sweden
    • Full compliance with GDPR, CCPA, LGPD and more
    • Transparent pricing with clear upper limits

    Flexible Enterprise tiers for complex data needs

    Starting at €366/month (billed annually), the new Enterprise tiers are designed for organizations with advanced analytics, security, and compliance requirements:
    • Data Fundamentals: For emerging organizations with up to 100M monthly actions
    • Trusted Insights: For fast-growing businesses with cross-channel data needs with up to 500M monthly actions. 
    • Secure Intelligence: For highly regulated industries needing private cloud hosting and maximum security, andunlimited reporting capabilities.

    Seamless transition for existing clients

    Users of the current free Core plan will maintain access to their accounts until December 2025, with individualized migration assistance offered to ensure a smooth transition to the new plan. Cookie Information CMP-only clients will be moved to the Business plan starting August 4, 2025, gaining access to analytics, tag management, and data activation features.

    For organizations requiring only consent management, a dedicated single-module Cookie Banner power by Cookie Information plan starts at €19 per month, offering automatic cookie scans, banner customization, and native Google Consent Mode v2 support.