From burden to benefit: How GDPR is shaping business practices in Europe

W pierwszej połowie 2023 roku, Piwik PRO zwiększyło przychody o 34% oraz liczbę klientów o 46%. Każdego miesiąca firma pomaga ponad 10 tysiącom marketerów z całego świata równoważyć efektywne zbieranie danych i poszanowanie prywatności użytkowników.

The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), a customer-centric s...

Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions.

CEOs and marketing executives from across Europe share their experiences with privacy compliance in the second edition of Piwik PRO’s GDPR study. 2023 results show a massive shift in how EU companies perceive GDPR and the obligations that come with it.

On July 1, 2023, a product with a market share of over 85% will stop collecting data and be replaced by its successor, Google Analytics 4. That means companies can either learn analytics based on a completely different tracking logic or look for a new platform based on f...