Piwik PRO

Piwik PRO launches UAE data center to support MENA customers

Piwik PRO, a privacy-first analytics platform provider, has launched a new regional data center in the UAE's North to better serve customers across the Middle East and North Africa (MENA). This addition enhances the company’s global hosting network, which already include...

12 August 2025

Piwik PRO and Cookie Information launch new pricing model amid rising demand for EU-based analytics

New structure delivers powerful features, full privacy compliance, and EU cloud hosting starting at €35/month

5 August 2025

Piwik PRO launches its new app for Shopify

Integration brings advanced digital analytics, free CDP, and full control over data to e-commerce merchants

11 June 2025

The rise of European software independence

42% of companies are considering switching to European-based marketing software

27 May 2025

2025 digital marketing budgets: hyper-personalization, AI & privacy

A survey carried out by Piwik PRO in January 2025 reveals that one-third (34%) of marketers anticipate an increase in digital analytics spending in 2025, while one in two (51%) expect it to stay the same. According to 68% of respondents, a significant share of budgets wi...

13 February 2025

Customer insights for everyone: Piwik PRO unveils free CDP

Piwik PRO is revolutionizing the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers—completely free of charge.

28 January 2025

State of web analytics: 2024 wrap-up and 2025 predictions

The year 2024 will be remembered for several reasons. The global economy is slowing down, AI algorithms are influencing more and more areas of our lives, and we will soon see a change in the office of the US president. These factors have not gone unchallenged for web ana...

10 December 2024

How to maintain customer trust in the constantly growing MarTech market

The marketing technology industry is rapidly expanding, with over 14,100 tools and platforms now available – an increase of more than 3,000 in just one year. This growth means that marketers have more options than ever. According to Gartner, B2B marketers are now using a...

24 October 2024

How not to drown in your data lake with data activation

Data activation is seen as the primary factor for enhancing marketing and sales effectiveness by almost 80% of European companies surveyed by Piwik PRO. In today’s digital era, data is the key that allows companies to unlock better decision-making, understand customer be...

23 September 2024

Piwik PRO introduces real-time dashboards for instant analytics

Digital analytics and data activation vendor Piwik PRO has announced the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform. Dashboards empower users to act on data by providing insights into their ope...

29 July 2024