Piwik PRO

The rise of European software independence

42% of companies are considering switching to European-based marketing software

27 May 2025

2025 digital marketing budgets: hyper-personalization, AI & privacy

A survey carried out by Piwik PRO in January 2025 reveals that one-third (34%) of marketers anticipate an increase in digital analytics spending in 2025, while one in two (51%) expect it to stay the same. According to 68% of respondents, a significant share of budgets wi...

13 February 2025

Customer insights for everyone: Piwik PRO unveils free CDP

Piwik PRO is revolutionizing the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand and engage their customers—completely free of charge.

28 January 2025

State of web analytics: 2024 wrap-up and 2025 predictions

The year 2024 will be remembered for several reasons. The global economy is slowing down, AI algorithms are influencing more and more areas of our lives, and we will soon see a change in the office of the US president. These factors have not gone unchallenged for web ana...

10 December 2024

How to maintain customer trust in the constantly growing MarTech market

The marketing technology industry is rapidly expanding, with over 14,100 tools and platforms now available – an increase of more than 3,000 in just one year. This growth means that marketers have more options than ever. According to Gartner, B2B marketers are now using a...

24 October 2024

How not to drown in your data lake with data activation

Data activation is seen as the primary factor for enhancing marketing and sales effectiveness by almost 80% of European companies surveyed by Piwik PRO. In today’s digital era, data is the key that allows companies to unlock better decision-making, understand customer be...

23 September 2024

Piwik PRO introduces real-time dashboards for instant analytics

Digital analytics and data activation vendor Piwik PRO has announced the release of its new real-time dashboards feature, which is now an integral part of the Piwik PRO Analytics Suite platform. Dashboards empower users to act on data by providing insights into their ope...

29 July 2024

From burden to benefit: How GDPR is shaping business practices in Europe

Piwik PRO survey highlights opportunities and challenges for business after 6 years of GDPR

25 June 2024

Piwik PRO, polska platforma analityczna, przekracza 55 mln zł ARR, w czasie gdy Google Universal Analytics przechodzi do historii

W pierwszej połowie 2023 roku, Piwik PRO zwiększyło przychody o 34% oraz liczbę klientów o 46%. Każdego miesiąca firma pomaga ponad 10 tysiącom marketerów z całego świata równoważyć efektywne zbieranie danych i poszanowanie prywatności użytkowników.

27 September 2023

A leading privacy-friendly analytics vendor, Piwik PRO, introduces its reinvented Customer Data Platform

The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), a customer-centric s...

26 July 2023